![]() When: When are you going to publish your content? Do you know the best time to post on social media? What: What content are you going to share on social? ![]() Where: Where are you going to share your content? Identify the social media platforms where the majority of your audience hangs out. Who: Who is your target audience? Decode your audience/customers and understand their behavior. Why: Why are you investing in social media? What are your social media goals? The most common way to understand what you need to include in a social media strategy template is by answering the 5Ws. That’s why you need to start with social media goals and circle around everything you need to achieve them. You require a template that can not only get you started but also guide you and your whole team throughout the way. What to Include in Your Social Media Strategy Template? In a nutshell, it is the driving force behind everything you would do on social media for marketing your brand/clients.Ī template is a better way to plan, create, and spread your social media content efforts that align with your larger digital marketing strategy and work as an integrated marketing campaign.īut remember to keep as specific as possible, especially in the beginning.Īfter all, you don’t want to quit following your north star in the middle of the road just because the plans made were too big for you. ![]() What is a Social Media Strategy Template?Ī social media strategy template is a document where you outline your social media goals and discuss the roadmap to achieve and measure those goals in the allocated time and budget.
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